How case studies can elevate your content-led GTM approach
3 ways to write better B2B case studies and have them work harder for your sales team.
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3 ways to write better B2B case studies and have them work harder for your sales team. I'm trying something new. Well, maybe not so new as I've spoken at conferences on my own dime before to share what I know. So this is similar, but different.
I've volunteered to be an ambassador for the GTM (Go-to-Market) Alliance, the go-to-market learning I've struggled with focus my whole life. I finally feel like I'm starting to win the battle because of these three things I've done. 2023 is shaping up in the right direction. Thought I'd use it as an opportunity to share a little.
I'm never sure I'm adding enough value, or enough structure. I saw one person do a "three things" format, and I kinda like It's not about doing more with less, but doing more with more, for less. Complexity is often unavoidable but its side effects are not. BackBox automation lowers costs, while enabling administrators to do more with more. I wish I had thought to keep a post-diary of every conference I've spoken at over my career. Two best times to start something are "at the beginning" and "today". So here we are. I'll be speaking at IAM Tech Day along with some really smart people. You should follow along. This is one of my most favorite pieces of content I've ever created. Some might call it an e-book because it's self-contained as a presentation without the need for a presenter. Anyway, I think it provides a unique perspective on retail investing. Take 5 minutes and have a look. A summary of my recent articles and some stuff I haven't written that I find super interesting. Sent as a newsletter for those who subscribe (for free). You won't find a simpler intro to Ethereum staking. Staking ETH at home is a key part to the post-merge world. Let's learn more together. Ethereum-encrypted email for Mac desktop. Finally, meaningful privacy that's approachable without relying on Big Tech. Thought I'd ask myself the question: what projects am I most curious about lately? It's really easy to think you need to invent something in order to create a massive opportunity. I see (saw?) one years ago... and am still amazed at how no one has jumped on it.
It's Apple Health. The App. It communicates with patient record systems Read Julian's thread about curiosity. If anything, it'll give you permission to explore your own creativity, hopefully with constraints that help you improve your career potential. Tokengating is a real-world NFT utility. Here's a short story explaining one use case as a specific example of a very powerful general e-commerce application of NFTs. How does the enterprise, specifically enterprise IT processes and procedures, fit into Web3 and the Peer-to-Peer internet? Watch the Impervious demo, then ask yourself "can IT even adapt to this fundamental of a change?" A summary post with links to useful non-technical information about NFTs, primarily discussions about the use cases, to help people understand what's happening with NFTs and, more importantly, why it matters. DeFi B2B software often arrives with its own set of big words. Being agnostic is simply an abstraction layer in software development that separates concerns to allow a decoupling of dependencies between two layers of technology. NFT A funny thing happened about six weeks ago.
I was catching up with an old boss, something I've been doing with this
particular person for over 20 years, when I got hooked.
You see, this wasn't just "any old boss". This was the guy NFT An exclusive offering combining physical and digital elements... but limited to Polygon. I'm a huge fan of Polygon but this feels like a limiting decision. Read on to learn more about what mass market retailers need to do as they bundle NFTs with physical products. NFT I have this model for explaining how mobile evolved that gives a lot of insight into NFT Commerce. It's early, and if you're wondering why NFT commerce matters because it looks like everything in the past, read more to understand where we're heading. It's more corrupt than broken, but hey, what do I know?
We are seeing how broken the traditional financial system (TradFi) is in the way
it's responding to a variety of different global crises:
* Canadian banks confiscate money from people they disagree with
[https://www.marketwatch. NFT You have to understand what NFTs are to realize why it would be surprising to learn that NYSE (and other stock exchanges) were not investigating NFTs. Just an observer (and shareholder) here; one who would like to hit publish on
something on a Friday. I think I have an observation to add about experience,
which is something I'm particularly interested in
[http://davidbressler.com/2016/05/26/digital-transformation/].
Amazon is closing its bookstores and I've been doing these sorts of lists internally at the companies I've worked for since the early 2000's. I find them helpful. Maybe you will too? Pillpack takes the mental overhead out of the daily tracking needed for those on long-term medications. Take the overhead out, you improve care outcomes, patient well-being, and doctor performance. All while reducing costs. If you want to reach the largest audience of buyers for your products, you must meet them where they are. Even when your product is an NFT. Considering selling an NFT? Read on to learn more about some of the issues in today's NFT marketplaces and how to solve them. I'm going to speak in plain-English here. This is so important to understand,
but at a human level.
I'm also challenging myself to write and publish this in the 15 minutes I have
before I get the kids from school (and a half-dozen of their friends How To I love templates. I set out to create a template for my Parent Bar newsletter to help me produce writing that is both more consistent and frequent, while increasing reader value. Here's a step-by-step guide to creating templates for writing in Craft. Finding a way to express the ideas that are worth paying attention to so that parents can coach their kids towards being happy human beings who can best contribute to a technical society. Some quick thoughts on a beautiful sentiment regarding raising children to focus on the beauty that exists in the world. Following the crypto space, I often see a conflation between market
capitalization and token capitalization.
Market Cap is simple to understand. It's the number of shares outstanding
multiplied by the share price. It's the value of the company, in theory based on
financial fundamentals. Meaning, it& How To Craft just released an initial suite of extensions that leverage their internal (to Craft) integration platform. The one that caught my eye -- Integration with Ghost (my favorite content sharing platform). Here's how to configure the Ghost extension for Craft.
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