A B2B sales person's secret weapon. I'm founding product marketer at BackBox, have worked in 35+ countries, and hold an MBA in international business. I'm also an author, just search for me on Amazon.
Key to successful ‘digital transformation’ is the 'transformation' -- the world is mostly digital by now. Companies must transform their products from exposing 'their own process' through digital channels to delivering their value into delightful customer experiences....
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