Catching up, it's been a while
On parents and technology My oldest is getting near iPhone age, though his school is gratefully resistant to technology (something...
David Bressler
A B2B sales person's secret weapon. I'm founding product marketer at BackBox, have worked in 35+ countries, and hold an MBA in international business. I'm also an author, just search for me on Amazon.
How case studies can elevate your content-led GTM approach
3 ways to write better B2B case studies and have them work harder for your sales team....
GTM Alliance Ambassador
I'm trying something new. Well, maybe not so new as I've spoken at conferences on my...
How to Focus Better
I've struggled with focus my whole life. I finally feel like I'm starting to win the battle because of these three things I've done....
New Year, New Job, New Words
2023 is shaping up in the right direction. Thought I'd use it as an opportunity to share a...
Do More with More (for Less)
It's not about doing more with less, but doing more with more, for less. Complexity is often unavoidable but its side effects are not. BackBox automation lowers costs, while enabling administrators to do more with more....