Hi, I'm David 👋

I'm a NYC-based Staff Product Marketer at Cockroach Labs, a distributed SQL database company. I like working on complex messaging and GTM challenges, partnering closely with sales to drive revenue.

My super-power is creatively explaining complex things in a way that's relatable. I write about marketing complex technology, and also about teaching young adults how to get started investing. It's a weird mix, I know.

If you're interested in investing but unsure how to start, check out my book. It's approachable, actionable, and a quick read.

Featured Articles

Elephant's Paycheck

David Bressler

6 min read

5 Simple Steps to Building Wealth

Product Marketing

David Bressler

4 min read

How case studies can elevate your content-led GTM approach

DeFi

David Bressler

3 min read

The Internet of Money

How To

David Bressler

13 min read

Modern Influence

DeFi

Apr 09, 2021

3 min read

Bitcoin is a Threat

After years of FinTech competitive threats, some banks still haven’t learned enough. I believe DeFi first comes for the banks, then for everything else. It used to be “everything’s an API”. And many banks can’t even take that obvious step. Soon, it’ll be “everything’s a smart contract”....

Image of: Four Things I Find Challenging About Speaking at Remote Events

Chewies

Apr 08, 2021

3 min read

Four Things I Find Challenging About Speaking at Remote Events

The challenges of speaking at a conference remotely gave me insight into what I do well when I'm live. Here are four tips to help you delight your audience (and the conference organizers) at your next live event....

Image of: NY’s Vaccine Passport Security

Chewies

Apr 07, 2021

2 min read

NY’s Vaccine Passport Security

I was going to write a post on how to hack the NY vaccine passport even if you've not been vaccinated. Some smart people (my wife) advised against it. So, I pivoted and am simply sharing some observations about how poorly the app is conceived in light of rational human behavior....

Image of: You can’t build anything lasting on a weak infrastructure

Observations

Apr 06, 2021

1 min read

You can’t build anything lasting on a weak infrastructure

Companies have been under-investing in important internal infrastructure for a long time. Covid is accelerating the gap between company infrastructure and the expectations driven by the next generation’s employee culture....

Speaking

Apr 04, 2021

5 min read

API Connect Conference 2021

I wish I had thought to keep a post-diary of every conference I've spoken at over my career. Two best times to start something are "at the beginning" and "today". So here we are. I'll be speaking at APICON '21 along with some really smart people. You should follow along....

Hi, I'm David 👋

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