Getting started with Jobs to be Done

Jobs to be Done is a great frame­work for under­stand­ing the rea­son peo­ple “hire” your prod­ucts. I’m using JTBD quite a lot to per­form inter­views & focus groups around the world for our indi­rect sales efforts. Here’s a list of great JTBD get­ting started resources.

It’s just wrong

Here’s advice for the ages: don’t turn your inef­fi­ciency into my bad expe­ri­ence. Minor in the scheme of things, but if a com­pany (even Apple) sends me a pack­age track­ing num­ber it should let me track the pack­age now, not at some unknown time in the future.

Mighty Windows

A water­shed moment for Mac in the enter­prise, IBM is now let­ting any employee chose either a Mac or PC with now orga­ni­za­tional bias. This is a big change — even though we’ve heard of enter­prises sup­port­ing Macs for some time. How big a change? Read on.

Mobile in the enterprise

Another lens through which to under­stand how most enter­prise mobile ini­tia­tives fail. Is the mobile device the one with the lim­ited expe­ri­ence that needs spe­cial thought, or is it the PC where the lim­its exist? It’s the PC, but read on to under­stand why it matters.

A millennial view on enterprise technology

A tweet sum­ma­rizes one millennial’s view on the pre-search inter­net era. Of course, most com­pa­nies that I have spo­ken to are still pre-search on their intranets. Worse yet, they don’t even real­ize it as a problem.

House of cards

You can do it right, or you can fake it until you make it. Unfor­tu­nately for enter­prise soft­ware there’s a lot more of the later than the for­mer hap­pen­ing. RIM was blind to the iPhone Over the week­end in antic­i­pa­tion of a new book on Research in Motion there were a lot of excerpts float­ing around twit­ter on […]