When I talk about mobile I find that I regularly switch between personas — that of the enterprise employee1, the enterprise partner (think B2B), and the enterprise customer (think B2C).
What’s going on in the consumer space seems to be driving a lot of mobile in the enterprise. However, I don’t believe there’s nearly as much “innovation” in the enterprise as there is outside of it.
This year’s WWDC announcements will be exciting as a consumer. However, they’ll further fragment consumer mobile from wide-scale enterprise mobile capabilities.
I don’t believe IT is ready for the sort of mobile adoption/use that we encounter in our daily lives outside of work. And IT are losing ground.
Why is it easier to get an Über cab than it is to reserve a conference room? Why?! [Read more…]
- I believe that at a fundamental level employers compete for employees, and younger more technical savvy employees will start to choose companies that enable them to work the way they live which will in turn put a lot of pressure on IT to innovate. As such, employees make for a very important persona to consider when it comes to mobile, UX, and the way we incorporate technology into our daily lives. [↩]