Did Anyone Else Notice…

On this week’s Apple ana­lyst call dis­cussing quar­terly earn­ings, many1 times when Tim Cook men­tioned one of the com­pa­nies they work with, he said some­thing like “We love to work with those guys…” and then went on to make his point. I thought it was refresh­ing. Remem­ber, we man­i­fest our expe­ri­ence with the words we choose. […]

Progress Software Divests Talent and Innovation

Progress Software’s strat­egy of cre­at­ing a multi-tenant PaaS infra­struc­ture to cap­i­tal­ize on big data is sound. Try­ing to do it with Main­frame, CEP, and data­base dri­vers is the con­fus­ing part. Read Neil Ward-Dutton’s analy­sis for good perspective.

On Technical Selling

When we tell our cus­tomers about our prod­ucts, we don’t need to tell them about every sin­gle fea­ture. What we need to do is get them inter­ested enough to take the next step. So, in fact, we often need LESS infor­ma­tion, and the infor­ma­tion we share needs to be pre­sented in a way that tells a […]

Riddle: How Can You Be Innovative Without Innovating?

Answer: Do what the MTA in NYC did… set your data free. I’ve seen this MTA/Subway ad before, but its impli­ca­tion hadn’t sunk in until yes­ter­day. The impli­ca­tion being that the New York Tran­sit Author­ity has an adver­tise­ment for their data APIs on the sub­ways. And, in the ad they’re pok­ing fun at them­selves by acknowledging […]

BoA Social Campaign: Priceless

So, Bank of Amer­ica hasn’t fig­ured out that peo­ple hate banks and will use what­ever cre­ativ­ity they posses to the let the bank know it. Bank of Amer­ica has a social cam­paign that lets con­sumers cre­ate their own BoA Ads, and calls it “Your Bank of Amer­ica”. The first few times I looked, I didn’t realize […]