Jobs to be Done is a great framework for understanding the reason people “hire” your products. I’m using JTBD quite a lot to perform interviews & focus groups around the world for our indirect sales efforts. Here’s a list of great JTBD getting started resources.
Here’s advice for the ages: don’t turn your inefficiency into my bad experience. Minor in the scheme of things, but if a company (even Apple) sends me a package tracking number it should let me track the package now, not at some unknown time in the future.
A watershed moment for Mac in the enterprise, IBM is now letting any employee chose either a Mac or PC with now organizational bias. This is a big change — even though we’ve heard of enterprises supporting Macs for some time. How big a change? Read on.
Another lens through which to understand how most enterprise mobile initiatives fail. Is the mobile device the one with the limited experience that needs special thought, or is it the PC where the limits exist? It’s the PC, but read on to understand why it matters.
A tweet summarizes one millennial’s view on the pre-search internet era. Of course, most companies that I have spoken to are still pre-search on their intranets. Worse yet, they don’t even realize it as a problem.
You can do it right, or you can fake it until you make it. Unfortunately for enterprise software there’s a lot more of the later than the former happening. RIM was blind to the iPhone Over the weekend in anticipation of a new book on Research in Motion there were a lot of excerpts floating around twitter on […]