Agility. Cloud. Mobile. BYOD. Agile. DevOps.
Empty buzzwords. When it comes to communicating how technology can enable business innovation, it’s difficult to create a talk-track that brings it home. It’s hard to have a conversation that takes it from buzzword to meaningful & actionable plan in anything shorter than a thesis. Personally, I make these connections, I communicate value, though metaphor or culturally relevant observations.
This post is the latter. It’s also a way to frame how critical software is to business/policy innovation and why we’re so far away from capturing software innovation en-masse.
Men Are From Mars, Women Are From Venus
In our case, it’s more like business people are from Earth, and technology people are from Orion. As I thought through the importance of capturing innovation it became clear to me that the problem is not about technology, at least not at the highest level of thinking. The problem is how people making decisions communicate (with each other).
Businesses that are agile & willing to embrace cloud infrastructure will have an advantage over ones that don’t.
We’re all aware of the top technical trends and the top financial trends1 . The trick is, how do we interpret these trends in context? How do we make the technical trends comprehensible to the business people? How do we make business trends relevant to the technical staff or software developers? How do we do this in a way that helps everyone do a better job?
My favorite example is the observation by most non-technical people — why does it take IT so long to deliver something, when apps on my phone get updated so much faster?
One of my favorite quotes on this comes from a bug AT&T has with it’s voicemail on the iPhone:
iOS 7 came out almost four months ago. Four. Months. Complaints have been constant since then. What possible excuse could they have for not pushing out an update already?
It’s not about explaining what mobile is. It’s not about explaining what cloud is. It’s about explaining what matters to the person.
Why does it take so long to deliver, and more importantly, what can we do about it? [Read more…]
- Mobile, cloud, social, big data; Capital & efficiency ratios, data security, regulatory governance & compliance, multi-channel/omni-channel, and ‘what the heck do I do with my branches’ [↩]