David Bressler is Sr. Director of API Product and Solutions Marketing at Axway.
Throughout my career I’ve been focused on using human stories to help people tie business drivers to technology solutions, and doing so develop a new perspective to their problems.
I have worked in 27 countries helping governments and companies implement technology that increases their capabilities and their results. I’m an accomplished public speaker and facilitator with a knack for creatively explaining complex ideas.
I’ve been involved in the integration space since 1995, mostly working with customers to help them understand how to best leverage integration for competitive advantage.
I received an MBA in international business from NYU Stern School of Business where I graduated with distinction. I’m also an accomplished athlete and coach; an expedition cave and shipwreck diver, holds black belts in 4 martial arts, and as a member of the US Karate Team, a two-time medalist in the 1989 World Maccabiah Games in Israel.
OK, enough with the formal stuff…
I use my experience to help customers synthesize ideas in order to humanize the technology experience for their customers.
I’ve applied my storytelling skills to one of my favorite topics, money. I wrote a book to help people get past the anxiety of getting started investing by telling a human story about investing. You should read it.
I have traveled well over a million miles, and worked in 27 different countries. Typically, “worked” means sold technology into a country (feet-to-dirt), individually or as adviser to a sales team, though there have been situations where I’ve engaged in hands on implementations as well. Two particular favorites were kicking off a project with the Government of Singapore in 2005, and a project for Siemens in Dresden in 1998. The Siemens project led to an $8+ million dollar contract for TIBCO, in the words of the customer “because in that one week, I proved we could do everything we had been telling them we could do throughout the sales process.” That was the closest I’ve ever come to writing code.
Along the way, I’ve spoken at a large number of conferences but regret not keeping track! I’m an established public speaker, see for yourself in this video blog.
I specialize in aligning a company’s “technology experience” with their strategic objectives and brand perception. I accomplish this by helping to deliver technology initiatives that are so in alignment with customer behavior as to make the technology invisible, and the experience pure “brand immersion”. Contact or follow me (Twitter, LinkedIn) if you’re interested in hearing more.
I’ve been training non-stop in martial arts since 1980. Through the 80’s, I was a member of the US Karate Team (video), first with the AAU and later with the USA Karate Federation.
Switching to Kendo in the early 90’s, I used the opportunities provided by business travel to train with both the Swedish and German national teams, as well as several other dojos through Europe who were beautifully welcoming. I’m very grateful for their hospitality, even years since, as they were some of the best memories and experiences of my life.
I added iaido (video) to my repertoire starting in 1999 and it’s my main practice these days. Anyone interested in what I get out of iaido should read Turning the Mind Into an Ally. I found that book accidentally, and it’s a fantastic introduction to meditation.
In about 2016 I began the study of ZNKR Jodo practice. I figured, you have to be a little off-center to fight against a samurai sword with a little stick.
You can listen to me talk about a lot of this experience on The Gentle Art Podcast (I was honored to be first episode!).
In May 2019, eligible for the first time, I got to participate in the Kyoto Taikai. It was a privilege.
I’ve also had been doing expedition-class diving (video) for quite some time. I’ve dived the famous Andrea Doria. Read about some exciting exploration I did in Alaska, where I was the 13th diver ever to dive the depression-era shipwreck SS Aleutian. Whereas training in martial arts was something I accidentally fell into, I’ve always wanted to be a diver. I had the opportunity to work on dive-vessel Seeker until it went out of business in 2007. Ah, the stories I could tell. Actually, one of my friends has told his story… and it’s one of my favorite books, Shadow Divers.
The Companies I’ve Worked For
- Axway, July 2019 — Present
- CA Technologies, November 2013 — February 2019
- Software AG, August 2011 — October 2013
- Barclays Wealth, September 2010 — February 2011
- Progress Software (acquired Actional), October 2002 — August 2010
- Radianz (now BT Radianz), April 2001 — September 2002
- Aether Systems (IPO), June 1999 — February 2001
- TIBCO Software (Teknekron Software Systems / Reuters; IPO), April 1995 — June 1999
- Bell Atlantic Network Integration, April 1994 — April 1995
- Digital Network Associates, June 1990 — April 1994
- NeXT Computer, January 1990 — June 1990