What Am I Doing Here?

Sales Engi­neers are a hard nut to fig­ure out. If they’re too tech­ni­cal, they usu­ally don’t have the pol­ish they need to speak to prospects in the con­text of sell­ing. If they’re too pol­ished, they strug­gle to suc­ceed in orga­ni­za­tions that value tech­ni­cal skills. Soft skills are hard to quan­tify, so they’re hard to screen […]