The difference between doing everything, or doing one thing and doing it really well.
We’re going to see enterprise software vendors creating applications for iOS and Android. This is doing everything.
Vendors, like everyone else, have limited people to work on products. Rather than pick one, and do it well, they’ll do everything.
Why? So they can check off that they support every platform when they respond to RFP’s. It won’t matter than each is a bland experience, partially complete because they’re splitting efforts. They can check off the check-list so they feel they’re doing their job. Nobody gets fired for creating crap.
Be willing to say no.
Commit to a platform, and create a great solution for your customers.
It’s as much what you do, as what you don’t do.