Apple University

Many of you know that I believe the struc­ture of work as we know it is chang­ing dramatically.

A gen­er­a­tion ago, our employ­ers pro­vided a sec­ond home. A sec­ond fam­ily. A sec­ond school. We’d get a full time pay­check, with ben­e­fits. We’d have a choice of career devel­op­ment, and almost guar­an­teed employ­ment. Our co-workers were our neigh­bors, and our friends. They were our extended family.

That’s changed. Many jobs go to free­lancers. Peo­ple who don’t get ben­e­fits. Peo­ple who don’t cost the com­pany much more than the hourly wage they’re being paid, unlike you and I who cost the com­pany approx­i­mately twice what they pay us in salary.

While some com­pa­nies offer career devel­op­ment oppor­tu­ni­ties, it’s not nearly what it needs to be. We, “the peo­ple”, need to be care­ful. Unlike in the past, career devel­op­ment has become our respon­si­bil­ity. It’s on us to go get train­ing, to get fur­ther expe­ri­ence, and to net­work. And, not only is it our respon­si­bil­ity to make time, more and more often it’s our respon­si­bil­ity to bear the costs of our own career development.

Enter Apple’s new uni­ver­sity / edu­ca­tion push. They’re tar­get­ing tra­di­tional schools (K-12 today), but there’s a huge oppor­tu­nity here. I can go to iTunes and take a class. May not seem like much. In fact, we’ve been able to do it for quite some time now. I believe that Apple will finally start to improve this plat­form for edu­ca­tion. I hope that their pas­sion around this topic infects some cre­ative minds to start bring­ing some inno­va­tion around career devel­op­ment into the iTunes community.

There’s a lot hap­pen­ing here. MIT recently announced a whole lotta free online courses, but there are com­mer­cial and “open-source” oppor­tu­ni­ties too.

Don’t believe that Apple’s announce­ment yes­ter­day was only rel­e­vant to peo­ple with chil­dren in school. This is another oppor­tu­nity to get mind-share in the enter­prise as even peo­ple with pay­checks real­ize that we need to take respon­si­bil­ity for our own career devel­op­ment, and need a com­mu­nity to helps us do just that.

[“editor’s note”: Not my best writ­ing, apolo­gies. I wanted to get this thought out there though, as I think it’s excit­ing to see we’ll be able to explore our own edu­ca­tion with “uni­ver­sity qual­ity mate­ri­als” long after grad­u­at­ing from a for­mal school.]

Problem Solved! (Not)

So, I have this prob­lem with Apple that doesn’t boil down to “I’m not doing things the way they designed”.

You see, I want to use my iCloud email address as my pri­mary address in iCloud. How­ever, I setup my orig­i­nal iTunes account using my gmail address, and there is appar­ently no way to remove the gmail address as pri­mary in exchange for a me.com address.

Not a big deal — except that all my iTunes receipts and iCloud shared cal­en­dar noti­fi­ca­tions go to gmail.

I’ve been email­ing back and with Apple sup­port for over a month. Each exchange starts with the expected plat­i­tudes (my patience is impor­tant to them, thank you for being a cus­tomer, blah blah blah…).

What it’s come down to is this:

The iTunes sup­port team says it’s not an iTunes prob­lem but an iCloud problem.

The iCloud sup­port team says it’s an iTunes prob­lem, not an iCloud problem.

Ticket closed. Prob­lem solved.

What’s there to com­plain about?

My Feeling about the PC Ultrabooks Shown at CES

PC Ultra­books, for those of you who don’t know, are Intel’s answer to the Mac­Book Air. Unfor­tu­nately for Intel and the PC ven­dors, Apple pretty much has the alu­minum chas­sis mak­ing capac­ity locked up, so Ultra­books are mostly made of other, less qual­ity (in my opin­ion) materials.

To that, I have to just one obser­va­tion to make:

As a cul­ture, we don’t pick our mates by say­ing “Wow, doesn’t feel so good to the touch, but I really like the per­son inside”, so why would I pick a lap­top that way?

Verizon’s Fee Flip Flop Signals Deep Trouble

Verizon’s “con­ve­nience fee” is more than just a stu­pid mis­take, it’s a symp­tom of how unsus­tain­able busi­ness has become.

A quick sum­mary: Thurs­day Ver­zon put a $2 fee on cus­tomers who pay their bills with a credit card one-bill-at-a-time. While this move tar­geted very spe­cific cus­tomer behav­ior, there was a gen­eral out­cry on social media. Between the out­cry and an FCC inves­ti­ga­tion to the move, Ver­i­zon backed off the plan in just a day.

A New York Times arti­cle today won­dered why they didn’t just “ask cus­tomers what they’d think”. Really? The author makes a good point though. What they should have done was explained more about what they were doing, why they were doing it, and who would be affected.

Trans­parency.

It’s affect­ing every­thing. A cou­ple of years ago there was a big scan­dal in the UK because the gov­ern­ment was (essen­tially) cheat­ing on expense reports.

I’m off point. Maybe I’ll get back to that, as I think we assume com­pa­nies have the trans­parency they need inter­nally. (They don’t. In fact, most times they have the data but don’t/can’t use it the way they’d like, and we think they should. That’s fuel­ing the trends around data ana­lyt­ics, mas­ter data man­age­ment, and com­plex event pro­cess­ing.) Wouldn’t it be great if they sim­ply sent a good expla­na­tion to all cus­tomers who would have been affected by this change based on their pay­ments for the last 3 months, explain­ing the sit­u­a­tion and help­ing them avoid any fee in the future? That’s too much effort. What I see in what hap­pened is lazy busi­ness. Com­pa­nies do some­thing that’s rel­a­tively small in the big pic­ture, and get away with it because it’s too hard to fight. This has been accepted because cus­tomers haven’t had a voice to won­der out loud.

Per­son­ally, and I have no spe­cial knowl­edge of the sit­u­a­tion, I think some team in Ver­i­zon had an inter­nal (performance/cost) num­ber to meet, and thought this would be a good way to do it with min­i­mal ser­vice disruption.

Is there so lit­tle slack in the sys­tem that Ver­i­zon needs the money from this fee?

Indi­vid­ual credit card pay­ments are more expen­sive for them to process. If you spin this well, they were sim­ply try­ing to ensure that cus­tomers who did not need the flex­i­bil­ity of pay­ing month-by-month with a credit card, didn’t have to pay for the priveledge.

Isn’t that what the air­lines said about pay­ing for bag­gage? When the air­lines started charg­ing for bags, they didn’t lower fare prices. They said, to avoid a gen­eral fare increase, we’d rather that peo­ple who use a ser­vice pay for it. There­fore, if you don’t have bags to check you don’t pay for your bags to fly.

What’s the alter­na­tive for Verizon?

  1. They can raise everyone’s prices, or
  2. They can stop tak­ing credit cards for indi­vid­ual payments

And, by the way Mr FCC, you do real­ize the IRS doesn’t take credit card pay­ments for just this rea­son. It costs a lot to accept a credit card payment.

Why are these their options. Why can’t things just stay the way they are?

This, for me, is a burn­ing ques­tion and some­thing that fas­ci­nates me in the cur­rent busi­ness cli­mate. (I prob­a­bly shouldn’t have taken so long to get to this point; it’s the rea­son I’m writ­ing this article.)

[pullquote]Last year’s “lets just push a lit­tle harder” level of work is this year’s standard.[/pullquote]

There has been so much cut­ting, in peo­ple, in ser­vice, I won­der how things don’t just col­lapse in on them­selves. But, we’ve got­ten so used to cut­ting, to squeez­ing. Last year’s “let’s just push a lit­tle harder” level of work, is this year’s stan­dard. It’s like tem­po­rary cuts are all per­ma­nent, and com­pa­nies are still look­ing for places to squeeze. Ask most white col­lar work­ers. We’re work­ing more hours, under more demands, with less pro­vided by the com­pany to help us get our jobs done.

So why does Ver­i­zon need this fee?

Sta­tus quo isn’t good any­more. Com­pa­nies are micro-managing their fis­cal pic­ture, and nit-picking the plea­sure out of every­thing. The plea­sure of being an employee, the plea­sure of being a cus­tomer. All for what? Why? I don’t thing it’s an issue of greed. It’s an issue of pri­or­i­ties. Con­sumers want cheap, and ven­dors say yes because they feel that if they don’t some­one else will. You can do cheap for a while, but it’s not sus­tain­able. You can play the num­bers, but if you’re not accept­ing real­ity the cliff you fall off is just higher when you do fall.

Prices are way up. Wages have been stag­nant for years. Our busi­nesses are unsus­tain­able, and employ­ees are unhealth­ily trapped in between it all — being the con­sumers whose con­sump­tion expec­ta­tions are dri­ving busi­nesses, their employ­ers, to keep cutting.

Ver­i­zon needs this fee because it’s one more place to squeeze, with­out accept­ing the unsus­tain­able real­ity we’ve cre­ated with all the cut­ting that’s hap­pened these past few years.

2012 is going to be very inter­est­ing, as I believe this is the year some­thing sig­nif­i­cant breaks.

Happy new year.

It’s Very Important for Me to Have Fun…

I take respon­si­bil­ity seri­ously, and work as hard as the next guy. I think what some­times con­fuses peo­ple is that I like to have fun while I’m doing what I’m doing. I go out of my way to make myself laugh. Like, when sites let me put in a “free form title” (instead of a drop down like “Mr., Mrs., Dr., etc”… I will invari­ably put in “King”.

Makes me chuckle to see inbound emails from the site: