I can’t help but read this article and think it represents the future.
AT&T is using it’s own services and influence as a platform to enable others to solve a problem. I’ve observed this sort of thing before, and I think we’ll continue to see it happen more frequently.
When I first wrote about this happening at the MTA in NYC, it was simply an observation on the power of APIs combined with a little PR or messaging.
Now, I believe there’s more momentum to it. There is a convergence of trends that is creating a really interesting opportunity for business to work together with their customers (or their communities) to solve customer problems.
When I read the article about AT&T, I could imagine them thinking “we have a problem, and all these people think they can solve it, why don’t we see what they can do?”. It’s certainly a step in the right direction, as I never would have used the words ‘AT&T’ and ‘thinking’ in the same sentence before.
I believe it’s really important for companies to start thinking this way, and start delivering an IT mind-set that thinks this way.
Curious about the trends that are enabling this “platform” behavior? Want to know how your IT organization can adapt? Stay tuned. I’ll be doing a webinar later this year (schedule TBD) and speaking about this to customers at ProcessWorld next month. If you’re coming to ProcessWorld, make sure to grab me for a 1-1 session.
And, if my bank is reading this, call me when you have a hackathon to redesign your freaking statements so they can be understood by people.