Dear Marriott, You guys are slipping. This is the second time this year my feather-free room wasn’t. For context, I arrived at my hotel at 1:15 this morning. It’s not like I had a lot of time (or brain-cycles) to figure out if my room had been prepared properly. Since my room was feathered, I’m now spending the […]
It’s exciting to think about the brand innovation possible as technology spreads through every aspect of our lives. While watching TV last night I saw a Charles Schwab commercial. The commercial talked about all sorts of “regular people” who trade and invest with them. The commercial triggered an “eh” response in me, followed by a “why don’t they do […]
I’m always looking for a new metaphor, today (as I was strolling through Kobe in search of a latte) I think I came upon another. I keep hearing about how few apps are making money, and how hard it is. I’m sure it is. But I think that’s the wrong lens to view your idea through. Look at your app as […]
On this week’s Apple analyst call discussing quarterly earnings, many1 times when Tim Cook mentioned one of the companies they work with, he said something like “We love to work with those guys…” and then went on to make his point. I thought it was refreshing. Remember, we manifest our experience with the words we choose. […]
Progress Software’s strategy of creating a multi-tenant PaaS infrastructure to capitalize on big data is sound. Trying to do it with Mainframe, CEP, and database drivers is the confusing part. Read Neil Ward-Dutton’s analysis for good perspective.
When we tell our customers about our products, we don’t need to tell them about every single feature. What we need to do is get them interested enough to take the next step. So, in fact, we often need LESS information, and the information we share needs to be presented in a way that tells a story. A story […]