If I enjoyed watching baseball I’d be pissed.
Behind every player is a freaking ad. All I’d want to do is enjoy the craft of the game without distraction.
There’s no way to do that.
Even paying a premium price – for cable, for attending the game, for anything – my visual field would still be cluttered.
Speaking of premium price. I got the first Tivo back whenever. Loved it. I went years without one though, and always fantasized of getting rid of the expensive crap from the cable company.
When I finally did – about $900 down the tube. Every time I hit a button the remote control an ad pops up on the screen.
I’ve hit my financial break even point on the Tivo, but when this thing dies I’m actually going to prefer the expensive crap from the cable company. (In truth, the Tivo is slow and hard to use too. Probably no harder than the cable box, but way way slower.)
You may not think it matters. It does. We’re being distracted and for many (myself included) it’s literally impossible to focus through that distraction. It’s painful, like someone poking me in the brain.
Let me share an example. I enjoy juice cleanses to reset my digestion every so often. If I start the cleanse on a weekend, and stay local in my neighborhood, by Monday when I go out into the world I become very sensitive (don’t worry, not emotionally).
There are food advertisements everywhere. I can feel myself constantly making the decision “no food, I’m on a cleanse.” Eventually it fades and but I believe I’m still processing that decision unconsciously. Unconsciously is better, but it’s still consuming my energy and attention at a very fundamental level creating anxiety that collects energetically.
That’s what ads do to us. They create an anxiety in our minds that’s not fun, and in my non-medical opinion (though I did stay at a Holiday Inn once), not healthy.
Of course ads are a fact of life. Done well they’re additive. But it feels like [imagine if this were an ad] they’re right in the middle of every [and this] experience to the point of [and this] killing focus and enjoyment.