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Master Lock? Not so Masterful This Time, but They’re Listening!

October 7th, 2009 Bressler 2 comments
Did it even slow them down?

Did it even slow them down?

I would like to acknowledge how easy it was to communicate a product testimonial to the Master Lock company. I think it was two clicks to the form. But, I wonder how they’ll deal with the following testimonial I posted (they didn’t have a place to upload the photo!):

I had my bicycle locked up tight with a MasterLock D-lock.

Theives cut right through it, seemingly without a problem. My bike is gone and I’m out a bunch of cash, but I still have most of my D-lock left to remind me how I’ll never buy another MasterLock product.

Thanks for making my next lock purchase decision easier.

David

[Update: October 14th. I received an email from the product manager offering to replace my lock. An offer I think is quite fair. I've put the full text of the letter I received in the comments to this post, but have decided to keep this post because it's in-line with my observations about products/product-management. I also am glad to see Master Lock is listening online, not only for the good stuff. That's a good characteristic.]

One buys a lock to protect their bike, this lock didn’t meet that basic product requirement. I’ve read some stories online about people trying to break through some of this class of lock using liquid nitrogen, power saws, etc. I can’t tell for sure, but I find it hard to believe power tools were involved on a residential street in the middle of the night. Simply put, I had my bike locked with this lock, and it was still stolen. Major product fail.

I got lucky on craig’s list and have already replaced my bike (less than 6 hours from when I realized it was stolen), and I’ve updated my insurance coverage to cover off-site “stuff” (that’s a good lesson, turns out my renter’s insurance will cover my sword if it goes missing on an airplane too). So, a relatively minor inconvenience and a bunch of cash down the tube. The new bike is a nicer bike, and I got a better deal than the original one I had. Though, of course, it would have been nice if I could have come directly here, instead of through the longer, more expensive road buying the other bike first!

It’s that the story of all our lives?

Categories: Life Tags:

Cry All You Want

August 8th, 2009 Bressler 3 comments

I was looking over my journal from my trip to Peru’s Amazon in April, and saw an entry about a dream I had. I remember how strongly this dream touched me. I find the Amazon to be a very powerful sacred place, and I tend to dream very vividly when I’m down there. I found this dream touched something really deep within me, and the feedback I’ve received by sharing personally has really meant a lot to me. Here you go, a bit more broadly this time. I hope you enjoy…

I have this thing at work (I explain complex technology to people who aren’t so complex) about the words we use, and the importance of choosing our words carefully. I’ve blogged about it long before this dream, here and here.

In my dream, Read more…

Categories: Life, WYH? Tags:

It’s Been a Crazy Week: Technology, Iaido, & Non-Profit Changes!!!

June 27th, 2009 Bressler No comments

Really sorry I’m not blogging more! I wish I had time, but I’ve been quite busy. Next week looks to be even busier, as I am taking a two day “power messaging” course given by my colleague Rick.

A few quick updates for the week:

Read more…

Categories: Life, Presentation Skills, Technology, WYH? Tags:

The Human Spark

June 17th, 2009 Bressler 1 comment
I had the opportunity to see Alan Alda host a panel at the World Science Festival in NYC Friday night. Because of the non-profit I’m launching, I was curious about the topic, “What It Means to Be Human: The Enigma of Altruism”.
A brief update on that front is in order. We’re almost incorporated, we almost have a logo, and we have started the development of the web site. A lot of almosts! Almosts don’t really get us anywhere, but my heart soared when I saw the logo. We’re on the right track, and I’m pleased.
I would like to share what I’m doing since the panel touched on a related topic. Altruism.
Did you know that Charles Darwin worried that the existence of altruism would wreck the theory of evolution? (I didn’t.)
Once pointed out, it kinda makes sense. If we evolve along the lines of survival of the fittest, then anything that doesn’t help an organism survive should be among the first characteristics to disappear.
The panel discussed three ways to account for altruistic behavior, but their reasoning didn’t satisfy me. It seemed to leave something out. And, this omission, coincidentally, is what my company is about, so please read on.
The three ways to account for altruism were:
1. For the good of the genes… meaning, an organism would somehow know that it’s related to another, and to help related genes survive would cooperate towards its survival. (I have an objection to this whole line of reasoning. Consider the fact that we’re killing the planet, and yet without it we’ve got a real survival challenge.)
2. Direct reciprocity, meaning though I don’t get a direct benefit by helping you, I can expect that you will in turn help me in the future.
3. Indirect reciprocity. Even though I may not have an expectation of you helping me in the future, if I help you, we build a culture of helping other people, and eventually that help will work its way back to me.
What about doing something just because it makes us feel good? Do we? Or, do we always have some ulterior motive, hoping to get something in exchange even at some point in the distant future. Is this good feeling important? I suspect scientists simply ignore it as unquantifiable emotion. Something that doesn’t really factor into hard-science.
However, in looking for something hard, these scientists are ignoring the obvious. Indirect reciprocity is not only about some benefit in an indistinct future… rather I believe the good feeling itself is a direct reward that motivates this behavior.
I also believe that particular good feeling we get when helping others as part of a “human community” is quite important.
Have you ever had an experience that sharing has made bigger? I have.
Have you ever come into a conversation with a group of people talking about something positive, and simply felt better? I have.
Humans are pretty unique in this area of altruism (though not totally… one panelist kept bringing up marmasets as another example). Behaviorally, we actually have a sense of “we” that enables us to get along even if we don’t know the other person.
It turns out, “Indirect reciprocity catches fire in humans. Language is critical to this.” I think language is the first tool to help reward social behavior, but that technology has evolved to take it to another level. I truly believe social computing, while in its infancy, is a world-changing paradigm of the significance of language.
We’re going to use technology to bring people together for altruistic purposes.
In my opinion, “technology will accelerate indirect reciprocity.” And, I believe this is important not because indirect reciprocity is about some possible benefit received in the future. I believe the good feeling itself is critical and sufficient reward.
Together, we’re going to remember our hearts in our daily lives, which is reward itself.
The panel mentioned that “compassion is the essence of altruism.” I like that. I believe compassion is another step along the evolutionary path, and therefore that good feeling we get by being compassionate is “evolutionarily important” as it points us in the right direction. The high we get is like a drug, rewarding us for the evolutionarily important behavior of “doing good.”
Working together, as a community will magnify the good energy we generate and the impact we have. We’ll be reminded that we’re not alone. We’ll set the good energy free, and it will heal our planet.
Remember how President Obama made everyone feel? Every voter that cast their vote for him felt like they were changing the world. One vote cast individually, counted together. Changed world. Simple. And all he was doing was running for president.
This is the hunt. This is our mission. Bring people together to be a part of something bigger than any of us can be alone.
I believe our cultural value system is experiencing a major shift. We are materialistic with an extrinsic reward system. We measure our success in title, salary, and the size of our TV. With falling portfolio values, limited job opportunities, and no sign of a return to anything other in sight, either we’ll continue to have very low self worth, or need to find another way to measure worth.
We’re not only going to value it, we’re going to actively generate it. Yep, that good feeling. That’s our output. That’s our measure. People are going to find that it’s infinite. That the more good that’s shared, the more generated. The more generated, the better we all feel. By bringing this into our daily lives, we’ll replace the worry and crappy feelings we get when thinking about our sinking material worth, with happiness and positive feelings about the positive impact we’re a part of.
And, that’s what Where’s Your Heart? is about. It’s about improving people’s lives through altruistic living.
If you’ve read this far, thank you. Here’s a take-away. Next time you’re stressed out, at the end of your patience, grumpy, and about to take any of these things out on someone else. STOP! Then ask yourself “where’s my heart?” Get your mind into your chest and find it. How does that make you feel? If it’s been a while, you might need some help. As a booster, think about that unconditional love your children throw at you as you walk in the door. We’re conditioned to respond to that. Writing this article in the cafe, I can’t help but smile picturing my nieces running up and hugging me as I walk in for a visit. That’s the energy we’re going to tap into and bring to the forefront.
It’s not a side-effect of life. It is life itself.

I had the opportunity to see Alan Alda host a panel at the World Science Festival in NYC Friday night. Because of the non-profit I’m launching, I was curious about the topic, “What It Means to Be Human: The Enigma of Altruism”. I learned a lot.

I would like to share a bit more of what I’m doing since the panel touched the related topic of altruism. In fact, since I wrote the first draft of this post, I saw a tweet that said something about needing to find a better word for charity. I think altruism is it. We can then refer to altruistic lifestyles or altruistic living (people who live an altruistic life).

Did you know that Charles Darwin worried that the existence of altruism would wreck the theory of evolution? Read more…

Categories: Community, Life, WYH? Tags:

When You Find Something Good, First Thing To Do is Share

May 21st, 2009 Bressler 8 comments

As some of you know, I’m working on starting a non-profit that will improve people’s lives through charitable living. My idea is to bring people together around global events and generate infectious positive energy that will give participants a sense of fulfillment and purpose. The rewards we’ll receive by participating will reinforce our place in the community, rather than our current materialistic habits. I believe our culture is changing, and we’re going to lead the charge.

Read more…

Categories: Community, Leadership, Life, WYH? Tags:

Tips on Leading a More Fulfilling Life

May 20th, 2009 Bressler No comments

I was at a sake tasting last night listening to a lecture on how sake is made. I got a real sense for the craftsmanship that goes into sake making. It seems that high end sake almost exclusively does one key part of the process by hand, though they could easily get machines to do something almost as good.

Read more…

Categories: Leadership, Life, Uncategorized Tags:

I’ve Just Had the Wrong Perspective

April 16th, 2009 Bressler 4 comments

On vacation I had this dream, where the two robot sidekicks from Mystery Science Theater 3000 were sitting on my shoulder, and we were observing my life with the same running commentary style that they did in the MST3K show.

When I woke, I realized that I simply had the wrong perspective. I was treating my life as if it were an A-movie and I was the star of the show.

Reality is, my life is really a B-movie and I’m just sitting in the audience watching it unfold. Read more…

Categories: Life Tags: