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Posts from the “Innovation” Category

Mobile Voice Response Tree App

David Bressler

Posted on January 10, 2013

Would some­one please write this app? Any­one who dials a com­pany is faced with a mad­den­ing tree of choices before finally get­ting where you need to go. I’m one of those who just hits 0 until I get a per­son, and while many sys­tems pre­vent that, they don’t cre­ate a pos­i­tive expe­ri­ence. I mean, most of the com­pa­nies I call… call­ing them is the only time I actu­ally inter­act with them. Wouldn’t you think they’d want it to be a delight­ful expe­ri­ence? How about this for a voice response sys­tem app? Let me open the app, pick the des­ti­na­tion I want, and dial. Since it knows what I want, it can either auto­mat­i­cally hit the right sequence of num­bers, or just con­nect me to…

Categories: Innovation

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Emerging Publishing Models

David Bressler

Posted on November 27, 2012

I don’t usu­ally get this excited by any sin­gle arti­cle. You must read “sub­com­pact pub­lish­ing” by Craig Mod. It’s about way more than pub­lish­ing. Per­son­ally, I love to read. Love to stay on top of things. At the same time, I’m grow­ing increas­ingly frus­trated at sucky jour­nal­ism. Looks like there’s a light at the end of the tun­nel, and I’m going to do what I can to sup­port it. Just read the article.  

Categories: Cool Software, Innovation, Technology

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Software AG Reality Check Blog

David Bressler

Posted on November 16, 2012

Soft­ware AG (the com­pany I’m cur­rently work­ing for) has just re-launched/re-branded our blog. It’s called Real­ity Check. As you might imag­ine from an opin­ion­ated loud-mouth (fast-typer?) like me, I’m blog­ging to help get this effort off the ground. In fact, I’m proud to see that my two posts have so far been the most pop­u­lar! You all might rec­og­nize one of the pieces, a piece on the oppor­tu­nity in the enter­prise inte­gra­tion space, as pre­vi­ously pub­lished here. There’s a sec­ond piece on Mobile First Inte­gra­tion that you should def­i­nitely check out too. As a gen­eral rule, I’ll be post­ing Soft­ware AG related top­ics on Real­ity Check first and then copy­ing them here when I can. I want a copy here so I can keep a…

Categories: Innovation, Technology

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Authentic Media

David Bressler

Posted on November 6, 2012

I was one of the lucky ones. Located in an evac­u­a­tion zone, I didn’t evac­u­ate. Didn’t think the storm would amount to much, until I noticed the Hud­son River com­ing over its banks at about 9:30AM Mon­day morn­ing, some 11 hours before the high­est expected tide. By then, my car was locked in the garage that would become its cof­fin. But I digress. Like many, I was glued to the TV and my sec­ond screen (iPhone) pay­ing atten­tion to what was hap­pen­ing out­side. Grate­ful for the respite from the elec­tion, I was watch­ing these silly news cast­ers knee deep in water talk­ing about the drama of the sit­u­a­tion. Then, I’d shift to Face­book1 to get the “real” story from my friends. By the time…

Categories: Community, Innovation

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Digital Strategy Framework Driven by Insight: The 4 I’s

David Bressler

Posted on October 16, 2012

It’s all too com­mon to see dig­i­tal strate­gies dri­ven by tac­tics. Wouldn’t it be great to have a dig­i­tal strat­egy frame­work that could guide all of your dig­i­tal activ­i­ties towards your strate­gic objec­tive? Why dig­i­tal strate­gies are tactic-driven is a long con­ver­sa­tion. A long and con­tro­ver­sial con­ver­sa­tion. The real trick is fig­ur­ing out a dig­i­tal strat­egy frame­work to get bet­ter and more con­sis­tent results than are cur­rently achieved by the mob of “dig­i­tal strate­gists” set­ting up shop. News Flash: Cre­at­ing a Facebook/Pintrest/Twitter page is not a strat­egy. Get­ting to 1000 fans/followers/friends is not a brand-relevant objec­tive. A tac­ti­cal approach to dig­i­tal brand strat­egy devel­op­ment presents 3 key chal­lenges: It’s dif­fi­cult to work from tac­tics to cre­ate a mean­ing­ful strat­egy, It’s dif­fi­cult to pri­or­i­tize tac­tics when…

Categories: Community, Innovation, Technology

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