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David Bressler

B2B Go-to-Market Storytelling

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Digital Transformation

Digital Transformation is a marketing word that's thrown around too liberally, making Digital Transformation efforts difficult to design or measure. I have some strong opinions on what Digital Transformation is, and my conviction is only getting stronger over time.

What is Digital Transformation?

May 26, 2016

Digital Transformation

IDC says it’s about becoming ‘customer first’. Digital transformation is a customer-centric business strategy (Sandra Ng, Group Vice …

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NY Open Office Space

May 13, 2020

When I worked at Barclays, they jammed us in with about 2-3' of personal space on each side. There was someone opposite us, and someone …

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Details Matter

April 26, 2020

Microsoft Word has taken sides... and they're marking two spaces after the period as an error. Finally. This makes me happy, because I …

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The Most Unbelievable Online Shopping Experience

April 10, 2020

You see how I did that with the title. Here you are probably thinking I'm going to share something amazingly good someone has done. I'm …

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Opportunity Everywhere

April 6, 2020

Software is harder than it looks, and integration in particular is complex. Because it's not about "integration" but "integration at scale". …

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Explore Digital Possibilities

March 27, 2020

First Google and Facebook moved their conferences online. Yet Apple remained silent. Finally, we heard from Apple. They didn't just …

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It’s Just Business

March 16, 2020

They used to be 'mobile phones'... not just phones. I even remember when it used to be 'color TV'. Now it's just TV. In fact, now we have …

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Native Apps vs Write-Once, Run Everywhere

January 19, 2020

I'm not as technical as I wish. So you need to read this by Dropbox: The (not so) hidden cost of sharing code between iOS and …

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On Apple Card and Money

November 21, 2019

Been chewing on this one for a while. I like it, but it's more about writing something so when the future happens I can point to something …

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