Community

BoA Social Campaign: Priceless

So, Bank of Amer­ica hasn’t fig­ured out that peo­ple hate banks and will use what­ever cre­ativ­ity they posses to the let the bank know it. Bank of Amer­ica has a social cam­paign that lets con­sumers cre­ate their own BoA Ads, and calls it “Your Bank of Amer­ica”. The first few times I looked, I didn’t realize […]

A Real World Lesson in Social Media in the Enterprise

McDonald’s social media fail­ure this week is a good case study for under­stand­ing how busi­ness is chang­ing (or rep­re­sents my wish­ful think­ing about how I’d like it to change). I’ll call this the “old way of think­ing” and the “new way of think­ing”. In short, McDonald’s ini­ti­ated a social media cam­paign on twit­ter. Peo­ple were […]

Another Riddle

Can’t get off rid­dles this week, I guess. What do Sears, The Gap, and Friendly’s all have in com­mon? They’re suck­ing wind right now. All clos­ing retail out­lets. In fact, there were two arti­cles on the front page of the NY Times Busi­ness Sec­tion today about this. It also listed a bunch of restau­rant chains, including […]

7 Rules of Working in Coffee Shops

Every once in a while, there’s an arti­cle in the paper about a cof­fee shop that caters to peo­ple who hang out with com­put­ers all day, or one that mil­i­tantly excludes them. A cou­ple of days ago, I noticed an arti­cle about Star­bucks putting metal plates over out­lets to pre­vent lap­top users from over­stay­ing their […]

4 Simple Tips, Might as Well Be Impossible

I wish I had writ­ten the arti­cle by Joel Bom­gar titled “Plug Into Mil­len­ni­als’ Tech Needs” myself. He has four key rec­om­men­da­tions to help adapt the work­place to the mil­len­nial gen­er­a­tion. They are: Offer Real-Time Response Sup­port a “Bring Your Own Devices” IT Equip­ment Strat­egy Enable Any­where Access Fos­ter Col­lab­o­ra­tive Com­mu­ni­ca­tion He states boldly: “to recruit […]