I have been thinking of this idea for some time, but haven’t had as much time as I’d like to expand on this basic thought:
Traditional enterprise employees should adopt modern digital marketing technologies as a way to build a personal brand. Specifically, they should blog and they should build an email list.
The why’s for this include (in no particular order at the moment):
- Work is changing, these techniques are for everyone. You never know when you need your network, and if you think your network is LinkedIn you are sadly mistaken.
- Blogging (really writing) is even more critical as a way to communicate in the short-attention span of today’s business world. Understanding how people consume information is important to proving value. The only way to communicate well is to practice.
- When people give permission for you to email them, it’s like in the past when they’d share their mobile phone number only for “special people”. It’s the most personal form of communication, and that makes it valuable.
- You wouldn’t want someone to think you didn’t know how to use PowerPoint or Excel regardless of your job function, why would you want them to think you didn’t know how to use the social-web?
- It’s a great way of learning, both about yourself and a subject in which you have an interest.
- The changing retirement landscape means we’ll all be working longer, and most likely, independently. We’ll need a network with more personal connection than LinkedIn and other job sites provide.
I write for a number of reasons, but one of the most satisfying results is when I write something that stands the test of time (and that I end up sharing with people for years).
I’d like to expand this article over time, but it’s been in my head so long that I just wanted to hit publish on something. So, here you go. Two quotes to help you understand the importance of writing:
The process of writing clarifies thinking. Warren Buffett says if you can't write it down you have not thought it through. Think, then write
— Tren Griffin (@trengriffin) March 26, 2017
Writing is hard because it often ends up being the process through which you realize that you don't actually understand something.
— sean 🌹 (@sean_a_rose) April 23, 2017