About

Words have power.

As I was putting davidbressler.com together, I was think­ing about what I’d be writ­ing about, and my first thought was “busi­ness and tech­nol­ogy.” Imme­di­ately after the phrase “busi­ness of tech­nol­ogy” jumped into my head. You see, that’s what I do, and that’s what I know.

Such lit­tle words, but they change the whole meaning.

I’ve been involved in sell­ing tech­nol­ogy my whole career, and if result mat­ter it seems I’m quite expert at the busi­ness of sell­ing software.

Cre­ative complexity.

It’s the tough stuff that turns me on. I’m not inter­ested in the pos­si­ble. In fact, it took me a while to real­ize that most teams got demo­ti­vated when they heard they were on an impos­si­ble project. For me, that’s where the fun begins.

Inter­est­ingly, when I’m in front of tech­nol­ogy buy­ers, I have cred­i­bil­ity because I’ve also been involved in imple­ment­ing what I design. I’m aware of the pain and frus­tra­tion that goes along with unwrap­ping some shiny new tech­nol­ogy only to find it doesn’t quite work the way you thought. I’m pas­sion­ate about the “tech­nol­ogy expe­ri­ence”, a pas­sion dri­ven by my intol­er­ance of hard to use tech­nol­ogy. I remain thor­oughly amazed that non-technologists can keep their home com­put­ers working.

Pur­pose.

I started blog­ging at Progress in 2007, and con­tin­ued until my depar­ture in 2010. Last I checked, that blog is still there and I’m grate­ful for that. It’s nice to leave a place as a friend after spend­ing 8 years of my career there hit­ting it out of the park. My per­sonal life has quite an edge, and I wanted a place where I could be a bit edgier than would be pos­si­ble on the cor­po­rate blog.

Evo­lu­tion.

A lot’s hap­pened per­son­ally since releas­ing davidbressler.com in early 2009. My ini­tial pur­pose was diluted as I founded Where’s Your Heart? and com­bined this new part of my life here, (poorly) mix­ing con­tent about my social per­spec­tive with the technology/business/leadership I intended when I first put this together.

Things are chang­ing again, and as I write this, I’m refac­tor­ing every­thing so that Where’s Your Heart? mate­r­ial has it’s own place. At the same time, I’m launch­ing my own con­sult­ing prac­tice and that will have its own place for con­tent spe­cific to the ser­vices I pro­vide. Once that’s setup, this can go back to being about David Bressler the per­son. Edge and all.

I hope to con­tinue to have fun writ­ing, but more impor­tantly, hope you have fun read­ing. And, if you learn some­thing along the way, that’s a bonus.

Peace.

David
7 Jan­u­ary, 2011

est. 10 March, 2009