David Bressler

B2B Go-to-Market Storytelling

The Most Unbelievable Online Shopping Experience

You see how I did that with the title. Here you are prob­a­bly think­ing I’m going to share some­thing amaz­ing­ly good some­one has done.

I’m not.

I’m going to share some­thing that even in my worst dreams about cor­po­rate IT I could­n’t dream of expe­ri­enc­ing.

Some­one — Any­one, needs to call ShopRite IT and show them how the inter­net works.

Appar­ent­ly, this is what was seen a cou­ple of days ago in Con­necti­cut for online gro­cery brows­ing (this was before the shop­ping part).

There’s a part of me that’s sure the pre­sen­ta­tion explain­ing how this works makes per­fect sense, except that it’s com­plete­ly wrong. Just like I wrote about yes­ter­day with regards to secu­ri­ty.

This is even worse than Ama­zon’s gro­cery shop­ping, where you’d spend your time and fill your whole bas­ket only to find out that there aren’t any deliv­ery time-slots.

There’s so much oppor­tu­ni­ty for B2B tech com­pa­nies being exposed by the virus, I can’t even think fast enough to talk about them all.

David

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