There seem to be two different meanings of the word ‘support’ when it comes to mobile apps on the latest devices.
The way people understand the word is that ‘support’ means ‘do you support the features of my device?’
That’s in stark contrast to the way ‘corporate checklist-developers’ define it. They define ‘support’ as ‘can the app run on the device?’
From a human perspective, what people are expecting is the former. Younger, smaller software companies understand this as we can see from this Day One Journal app update:
— Day One Journal (@dayoneapp) October 24, 2017
These guys released this support for the larger screen size as well as support for iOS 11 features like drag-and-drop about a month after the iPhone X was released.
I find it interesting that larger companies can’t pay attention to the cultural cues present on twitter and elsewhere:
Of course, it’s not just the screen size. I find there are still apps that somehow use the older keyboard layouts! Here’s people say about big companies that don’t plan for this sort of change:
Apple changes the filesystem on a billion devices through a point release in 10.3. My bank hasn’t updated its mobile app in over a year.
— Cherian Abraham (@cherian_abraham) March 28, 2017
It’s quite interesting to compare old-companies vs. new ones. Take a look at the fintech space, would be interesting to see the time it took the smaller companies (Stash, Robinhood, Stockpile, Coinbase) to support the larger screen size (or TouchID, FaceID, and more) vs the larger ones. Most of my banks still don’t support the larger screen size (Fidelity do).
In this next tweet, notice the phrase “only two of these support the iPhone X” … of course the others will run, which is how most companies define support. But, it becomes obvious when apps have not been updated to support the most recent features. They’re dead giveaways about the care they take for their app and their ability to do rapid development. This is especially interesting for the sites in Benedict’s screen shot because they seem to be apps you’d think focus on design to build a brand.
Apple’s periodic platform tweaks can serve as a spot-check on which publishers have a rapid development cycle (and which might not have one at all). Only two of these support iPhone X pic.twitter.com/gMe2W01Lau
— Benedict Evans (@BenedictEvans) December 20, 2017