We live in a flat world, getting more flat by the day.
Mediation is a big deal in western culture*. Even god is mediated by an “elite” class; western religion doesn’t believe in direct contact with god (anymore).
That’s changing bigly. Check this out, a bond offer directly from Daimler to investors (without a bank in the middle). Note, this is not quite direct to consumer, these bonds are available only to private investors.
It started with the flow of information outside of the “mediation channels” (org structure, public relations, and so on) through platforms like Facebook and Twitter. The transparency that’s only just starting, has already had a big impact though IMO we still see old-school players (people, companies, and governments) acting as if true motivations stay behind closed doors. (I’m not only talking about the current US administration, companies act this way too.)
Next is blockchain. People know that it’s a distributed secure ledger (using the word ‘secure’ loosely here), but most think “secure ledger” are the most important words in that phrase, with distributed meaning there’s no single point of failure. In fact, the idea that it’s “distributed secure” is more important… you can tell what I mean, when people think about what might work as a blockchain app, they think about what database applications they currently have.
The reason Daimler can offer a bond is because the ledger is “distributed secure”. Daimler has taken out the middleman.
This is critical because if the position of middleman is no longer where value accumulates (think publishing, record labels, news organizations)… what will the future career look like?
* Ok, ‘western culture’ is a fancy set of words. I’m not a student of history, so I don’t know if it’s a western thing, a capitalist thing, or just a thing.