I’ve been saying this for years. You’ve got to own your content. It’s why I blog on my own domain. I have total control (which by the way, is one reason it’s ugly… I just don’t have the time to make it prettier).
As you probably know, I believe “blogging” is the future of enterprise knowledge work. I think it’s so important to write (and through writing, think!). That said, I also have a lot of experience in the blogging world as an author.
In that world of solopreneur “digital marketing” there are many who say — as an author, you may not even need a website. To that I have always cried bullshit!. Usually to no avail. So many are looking for the cheap way out and then for someone “smart” to validate it.
You need a website (I like LiquidWeb and WPEngine). And you need an email list. Period. (Exclamation point.) For bloggers, you have only one choice and that’s ConvertKit. If I loved ConvertKit any more, it would be one of my children.
Facebook offers a lot when it comes to connecting to others and community building. No doubt it’s a great tool.
But you must have a home for both your content and your community. A home that you completely control.
I do. I have my domain with a blog and an email address, and I have an email list. I don’t use either much (well, other than the email address) but they are there should I retire. (Go ahead, read that retire link… it’s not what you think and it’s good.)
Together, they cost less than $60/month which at this point is completely offset with affiliate “sales”. But, even annualized, it’s the cost of a single training course you might take to improve your skills. With this investment, you get so much more. You get to build a community around your expertise and connect with others.
In case I haven’t convinced you, you definitely need to read this.