I’ve long thought that transparency would be disruptive. We’ve seen how connecting directly to customers (voters) can have big changes vs a more traditional “control the conversation” approach.
I believe that while the President did a great job on social media during his campaign, President Trump and his staff remain old-school on the transparency that results from constant connectivity, and social computing compulsion.
— Sam Sanders (@samsanders) February 26, 2017
I believe that instead of trying to “hide better” the answer is actually to embrace transparency and figure out how to make it work for you. It’s going to be uncomfortable, like ConvertKit who posts all their numbers online for everyone to see. But along with the discomfort comes trust. (I use ConvertKit and it’s an Apple-like community experience every time I deal with them and their product.)
Trust, and it’s importance are the subject for another time, but keep this idea in mind:
Will trust become the new friction? In the past complexity prevented ppl fr easily switching banks. Maybe in future it’s trust that does so?
— David Bressler (@djbressler) March 2, 2017
There’s something about trust that’s going to really matter. It ties into the Experience Economy trend. If I want to be sure I have a great experience, and company A has delivered one every time, why would I risk trying someone new? Trust the experience, trust the company.
Short post. Important thought. So I’m hitting publish even though it’s a bit incomplete.