Had a(nother) interesting convo with the lovely V last night. It started by wondering outloud whether our firstborn is Generation Z or “the one after”.
It’s the one after, apparently called Gen Alpha.
As we starting talking about the characteristics of Gen Alpha, I started to tick off a timeline of technology that’s influenced culture recently mass behavior (and of course how most people don’t quite get what it means).
For instance, we keep talking about Millennials as the “first digital generation” and then lump everything digital into that. Fact is, they grew up digital, but not connected. They’re the iPod generation. The Netflix generation. The text generation. But not the Facebook generation, and certainly not the mobile generation. Oh, they used social and mobile technologies — but they weren’t born to a world where these technologies were native.
Gen Z is about being natively social and natively mobile.
And, what about Alpha?
My daughter was born into a world in which the Apple Watch already existed. Alpha is going to be about “intelligent everything”. It’s going to be a world where, as Benedict Evans likes to say, we won’t be able to count the number of CPU’s / wireless transmitters in our homes. (He uses the comparison of his grandparents who knew exactly how many electric motors were in their home, and now they’re in everything.)
The world of Gen Alpha is going to form around them, personalized to their expectations, needs, and experiences.