I’m looking for advice. Advice that I couldn’t figure out how to squeeze into a tweet, which means it needs a whole post.
I dislike the phrase ‘internet of things’. To my delicate ears, not many people can pull the phrase off without sounding either airy-fairy or too technical.
The phrase also seems too loaded and as if it’ll be irrelevant in a few years when everything is just smart and no one cares about what it’s called (see slides 41-44 from Benedict Evans’ Mobile is Eating the World presentation).
To me, the most important thing to understand about the dynamics of the evolution of computing devices is:
- First there were PCs (including mainframe terminals). The computing came to them, because the computers themselves didn’t move.
- Next there were mobile computers. Mobile computers still mostly only interact with their owners, but there are a lot more of them. An order of magnitude more.
- Third, and the next order of magnitude jump is when computing power is built into everything. It’s not just the device that’s smart, but the environment (think smart home or smart retail or smart healthcare).
The device will interact with the environment for a context driven computing experience. It’s not only the owner that interact with the mobile device, but also the context in which the owner exists at that moment in time.
So, rather than use the phrase ‘internet of things’ I want to use the phrase ‘post-mobile’ to capture the import and impact to those who think about technology solutions.
- It’s an order of magnitude larger than mobile in terms of ‘smart devices’. This implies a lot more complexity (a lot more moving parts).
- The value is going to be delivered via software, a lot of software.
- The software that people want is going to be driven by the job to be done.
What do you think of the phrase ‘post-mobile’ for categorizing this next phase of computing? Do you think people will understand what I mean? Do I sound just like a different version of airy-fairy?
Most importantly, if you fast forward 5 years and look back, do you think it sounds better in retrospect than IoT does?