I believe people aren’t using Mobile Wallets because they suck. In a world where we’re complaining about an extra click (or touch) to do something in an app, how can you look at current mobile wallets and have any doubt about why people (not users) haven’t adopted them?
The answer to creating a mobile wallet that succeeds is a simple 2 steps:
- Understand why Starbucks customers use the Starbucks App to pay when no one else uses “wallets”
- Create a general purpose answer to Starbuck’s point solution
Once you’ve figured that out, drop me a line. Here at CA we are both leaders at fraud prevention & identity management, and we’ve used some of our proven security patents to create an HCE-compatible payment mechanism for storing payment credentials on the phone to improve the customer experience at checkout.