The Obvious Insight to Mobile Payments

Mobile Payments Are ComingBen Thomp­son at Strat­e­ch­ery wrote a few inter­est­ing words on Mobile Pay­ments (that the NY Times sub­se­quently copied).

I believe peo­ple aren’t using Mobile Wal­lets because they suck. In a world where we’re com­plain­ing about an extra click (or touch) to do some­thing in an app, how can you look at cur­rent mobile wal­lets and have any doubt about why peo­ple (not users) haven’t adopted them?

The answer to cre­at­ing a mobile wal­let that suc­ceeds is a sim­ple 2 steps:

  1. Under­stand why Star­bucks cus­tomers use the Star­bucks App to pay when no one else uses “wallets”
  2. Cre­ate a gen­eral pur­pose answer to Starbuck’s point solution

Once you’ve fig­ured that out, drop me a line. Here at CA we are both lead­ers at fraud pre­ven­tion & iden­tity man­age­ment, and we’ve used some of our proven secu­rity patents to cre­ate an HCE-compatible pay­ment mech­a­nism for stor­ing pay­ment cre­den­tials on the phone to improve the cus­tomer expe­ri­ence at checkout.