I was one of the lucky ones. Located in an evac­u­a­tion zone, I didn’t evac­u­ate. Didn’t think the storm would amount to much, until I noticed the Hud­son River com­ing over its banks at about 9:30AM Mon­day morn­ing, some 11 hours before the high­est expected tide. By then, my car was locked in the garage that would become its cof­fin. But I digress.

Like many, I was glued to the TV and my sec­ond screen (iPhone) pay­ing atten­tion to what was hap­pen­ing out­side. Grate­ful for the respite from the elec­tion, I was watch­ing these silly news cast­ers knee deep in water talk­ing about the drama of the sit­u­a­tion. Then, I’d shift to Face­book1 to get the “real” story from my friends.

By the time the storm was over, the real story was worse than you could imag­ine. I stayed glued to social media out­lets through the week­end, but mostly gave up on news media except to get a con­sol­i­dated list of logis­tics (when power was com­ing back, what parking/traffic rules were in effect, etc.). I couldn’t help but notice that the news media needed to invent drama. Peo­ple defend­ing their homes with bows-and-arrows or sto­ries about how “NJ-ians were help­ing each other, but NY-ers were not” (Bull­shit, by the way.).

The real story was on Twitter.

The real story was social-communication with my friends on Face­book. A vir­tual shoul­der to lean on, if you will. (Do peo­ple still use the word “virtual”?)

I’ve been around social for a while. I have a par­tic­u­lar fas­ci­na­tion for the cul­tural effects of tech­nol­ogy on (indi­vid­ual and group) behav­ior. I know how Twit­ter is cred­ited for a role in the Arab Spring, and how Face­book is being used to fight bul­ly­ing. But, this is the first time I noticed the con­trast between the authen­tic con­nec­tions that social media cre­ates vs the back­drop of man­u­fac­tured drama cre­ated by the news media.

I can’t help but won­der if Hur­ri­cane Sandy ends up being some sort of turn­ing point from old-media to new, as we pivot to authen­tic­ity. I’m excited by the pos­si­bil­i­ties of authen­tic media dri­ving com­mu­ni­ca­tions and rela­tion­ships. Could become very satisfying.

Update Novem­ber 8, 2012:

Trans­parency dri­ves account­abil­ity. Look at some of the fall-out.

NJ Under-Sheriff Resigns Over Gen­er­a­tor. He used a town gen­er­a­tor to power his home dur­ing the storm.

NY State Dis­as­ter Response Chief Fired for Using Dis­as­ter Response Crew to Clear his Dri­ve­way.  Hard to tell from the arti­cle, but sounds like this ass­hole wasn’t even using the house at the time.

  1. Because this was local, I found Face­book — where I have ‘real’ friends — to be more help­ful than Twit­ter. []