If You Could Reduce Price while Improving Margins, Would You?

Dell is.

A very inter­est­ing devel­op­ment, one that reminds me of Amazon’s Kin­dle Fire strat­egy. Fork an “open source” OS and cre­ate the expe­ri­ence your cus­tomers want.

By putting linux on an ultra book, Dell has a win­ner. Not one that has a huge mar­ket right now, but I hope they see the longer term strat­egy here.

This could make Dell more com­pet­i­tive with Apple, and cre­ate an expe­ri­ence that makes it eas­ier for peo­ple (con­sumers) to adopt Linux. And, if we’re lucky, it’s another crack in Microsoft’s stran­gle­hold on desk­top com­put­ing innovation.