Another Entry Point for Apple into the Enterprise
Posted on October 30, 2011
Let me just say, with my wedding 6 days away, and 1 full day into my juice cleanse in preparation for the event, I’m really too tired to write. But knowing that I’ll be away for two weeks on a honeymoon, and then scrambling to catch up at work from the time I get home until Thanksgiving, this may very well be my last post until Thanksgiving.
That said (starting now) I’m going to keep this short, and let your imagination do the work.
Airplay is not just Apple’s go to market TV strategy, it’s another entry point to the enterprise.
The other night, my new boss explained to me how Apple’s Airplay has changed his life (as a parent). You can go from “crying child” to “movie on the screen” in seconds with an iPad and an Apple TV.
As I sat in conference rooms last week, that got me thinking. Check out the mess of cables. I know I’ve had to hunt for (and possibly reserve) projectors. Look for missing cables. Adjust speakerphones so the projector fan doesn’t drown out the people on the other end of the line, and so on.
Well, many conference rooms have big TV’s these days. Admittedly not all, but many do. What if they were Apple TV’s with Airplay (I’m assuming Apple makes a TV with a box built in, but the same holds for a current Apple TV).
Then, everyone with their iPads could just walk in the door and throw their presentation up on the screen. No muss, no fuss.
Oh yeah, I don’t know about you… but every meeting I seem to attend has an iPad (other than mine) brought in by someone. (We share our stories for how we work around IT to get our jobs done… yeah, that’s a common theme.)
Think about costs. Current Apple TV is $100. Projector? More. Probably anywhere from $350-$1,000… though at the low end, you’re not getting great quality. Then you have bulbs that burn out, cables that are lost, logistics around reserving it, and projectors that grow feet. It’s cheaper even if you include the iPad in there.