Why I Love Math and Hate Marketing People
Posted on March 2, 2011
By now you’ve heard. iPad 2 is here. With a price increase.
Apple’s raised the price per pound of the device. There they go, taking advantage of the consumer again.
The original entry level iPad, a $499 product, gave us wifi and 1.5lbs of cool technology. For that same $499, the iPad 2 still gives us wifi, but now we only get 1.3lbs of cool technology.
The original iPad cost $333/lb, while the iPad2 has that jacked to $384/lb. That’s over a 15% price increase!
Don’t you see what they’re doing?