Translating Corporate-Marketing-Speak
27 May 2010
AT&T must surely be worried about something. They seem to be reassuring investors that hordes of iPhone users won’t leave AT&T as soon as there’s another option (here in the US). Today’s announcement that 40% of iPhone sales are to business users are probably meant to reinforce the comments last week about how difficult it would be for iPhone customers to leave AT&T (no matter how badly they’d want to) because most are on family or business plans that make it difficult to switch carriers.
I’m sure these announcements have nothing to do with the research note that suggests 6M iPhone users could defect to Verizon.
Of course, “just in case” they raising early termination fees and looking to the future of connected devices way beyond the iPhone.
Well, for a company that’s not worried about something, they sure are talking about it a lot! I must say, I was doubting that Verizon would get the iPhone soon… but all this AT&T activity is making me less sure.
Of course, I had to leave AT&T because I couldn’t get a signal in the wilderness where I live (New York City… but all the way on the west side of Tribeca), and stumbled back to T-Mobile because of the international coverage support. I’ll be switching to Verizon soon as I get clarity on Apple’s announcement next week. If not the iPhone, it’s the Droid Incredible for me, and I’ll be done with this silliness of phones that can’t make calls. Or, a phone without a browser (I currently use the unusable Blackberry Curve).
I’m quite tired of companies whose strength is they have the most locked in customers, or they suck the least. How about doing good business? Or, delighting customers with innovation, or intimate service, or something?
And, for those curious, if I have to go CDMA, when I travel to Europe I’ll work with Call In Europe to get local SIM coverage to my unlocked blackberry.
