I’d Like to Introduce Where’s Your Heart? Foundation
16 Feb 2010
Where’s Your Heart? Foundation is a US non-profit organization I founded to improve people’s lives through altruistic living.
Big words, but what’s it mean?
You know that feeling you get when you do something good (something altruistic)? At Where’s Your Heart? we believe that feeling is important. It turns a bad day into a good one, or at least makes a tough day a little easier. We’ve all felt it, right?
Well, a problem is that the feeling is fleeting. No, not the right word. It’s not the feeling that’s fleeting, but the experience. There are a bunch of reasons this happens, but we can summarize:
- Charities don’t focus on the experience of their donors, they rightfully focus on their charitable missions;
- That feeling is pretty hard to measure, and so the benefits we get from that feeling are even further “out-there”.
So, what are we going to do? We’re going to focus on that feeling. Then, we’re going to use social media to nurture and share it. In short…
Where’s Your Heart? will create, nurture, and share that feeling ™
Why?
Well, to improve people’s lives (weren’t you paying attention in paragraph 1?!?). In fact, I think it might do more. A lot more.
Why now?
I believe there is an interesting confluence of social media, charitable awareness, and a valuing of the “group experience”. Consider Where’s Your Heart? my contribution to this new culture. A culture that could elect Barack Obama president, and make people (at least for one day) feel like they changed the world. A culture that is turning away from the 9–5 materialistic lifestyle, and looking for something different. A culture where we can break down global borders and come together around something bigger. Pick your favorite disaster. Katrina. Haiti. Indonesia’s tsunami. People rallied, and for a moment we were connected around coming together. And we felt better for it. We’re learning to have a different impact on the world around us, and Where’s Your Heart? is going to be a part of it.
I want to keep this short and readable. So, I’m going to stop here for now with one request. If I’ve caught your attention please become a fan on Facebook. Facebook is going to be our primary web site and media outlet for the time being.
I’m sure you’re dying to know “how” we’ll do this. Stay tuned. That’s the next post.

1.000.000 miles & counting… » Cleanse for Your Cause (™)
Feb 18, 2010 @ 22:01:57
[…] my last post I introduced Where’s Your Heart? Foundation (“Where’s Your Heart?” to our […]
Feb 19, 2010 @ 22:00:34
I just read your professional VC…what the h*** do you do again? It does sound impressive.
Feb 20, 2010 @ 00:03:30
Chung! I essentially help companies tie their technology strategy to their business goals, as representative of a software company (which implies I’m biased towards my company’s products and solutions — not totally true, but not totally wrong either).
1.000.000 miles & counting… » Why I Chose to Make Where’s Your Heart? Non-Profit
Mar 28, 2010 @ 16:31:16
[…] (hopefully not fully revert) to old behaviors. Where’s Your Heart?’s purpose is to improve people’s lives through altruistic living. The only way to protect that purpose was to incorporate as a non-profit organization. Any other […]
1.000.000 miles & counting… » A Virtual Blood Drive… with a Twist
Nov 20, 2010 @ 13:08:14
[…] WYH?’s mission is to “improve people’s lives through altruistic living“. Running events that are in some way “participatory”, we’ll connect people to create a global community around altruistic activities to generate that good feeling, amp it up by making it personal, and then share that feeling using social media so all participants benefit from our collective contributions and realize the impact we’re having as a community. […]
Your Cause vs. Your Charity
May 29, 2011 @ 22:59:14
[…] Where’s Your Heart? we want to connect people. Connect them around participatory events, to create […]