I’d Like to Introduce Where’s Your Heart? Foundation

Where’s Your Heart? Foun­da­tion is a US non-profit orga­ni­za­tion I founded to improve people’s lives through altru­is­tic living.

Big words, but what’s it mean?

You know that feel­ing you get when you do some­thing good (some­thing altru­is­tic)? At Where’s Your Heart? we believe that feel­ing is impor­tant. It turns a bad day into a good one, or at least makes a tough day a lit­tle eas­ier. We’ve all felt it, right?

Well, a prob­lem is that the feel­ing is fleet­ing. No, not the right word. It’s not the feel­ing that’s fleet­ing, but the expe­ri­ence. There are a bunch of rea­sons this hap­pens, but we can summarize:

1. Char­i­ties don’t focus on the expe­ri­ence of their donors, they right­fully focus on their char­i­ta­ble missions;
2. That feel­ing is pretty hard to mea­sure, and so the ben­e­fits we get from that feel­ing are even fur­ther “out-there”.

So, what are we going to do? We’re going to focus on that feel­ing. Then, we’re going to use social media to nur­ture and share it. In short…

Where’s Your Heart? will cre­ate, nur­ture, and share that feeling ™

Why?

Well, to improve people’s lives (weren’t you pay­ing atten­tion in para­graph 1?!?). In fact, I think it might do more. A lot more.

Why now?

I believe there is an inter­est­ing con­flu­ence of social media, char­i­ta­ble aware­ness, and a valu­ing of the “group expe­ri­ence”. Con­sider Where’s Your Heart? my con­tri­bu­tion to this new cul­ture. A cul­ture that could elect Barack Obama pres­i­dent, and make peo­ple (at least for one day) feel like they changed the world. A cul­ture that is turn­ing away from the 9–5 mate­ri­al­is­tic lifestyle, and look­ing for some­thing dif­fer­ent. A cul­ture where we can break down global bor­ders and come together around some­thing big­ger. Pick your favorite dis­as­ter. Kat­rina. Haiti. Indonesia’s tsunami. Peo­ple ral­lied, and for a moment we were con­nected around com­ing together. And we felt bet­ter for it. We’re learn­ing to have a dif­fer­ent impact on the world around us, and Where’s Your Heart? is going to be a part of it.

I want to keep this short and read­able. So, I’m going to stop here for now with one request. If I’ve caught your atten­tion please become a fan on Face­book. Face­book is going to be our pri­mary web site and media out­let for the time being.

I’m sure you’re dying to know “how” we’ll do this. Stay tuned. That’s the next post.